Small Business Analytics with Foursquare

If Foursquare goes the independent route, expect a heavy focus on small business. One of the things Crowley is most excited about is the opportunity to provide “Google Analytics but for local merchants” — for example, letting a local coffee shop see its demographics and identify its most influential customers. We’re already starting to see some of that vision come to life with the recently launched business dashboard.

There's certainly opportunity here -- if Foursquare has the data.

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Study: Two-Thirds of Americans Object to Online Tracking

About two-thirds of Americans object to online tracking by advertisers — and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from professors at the University of Pennsylvania and the University of California, Berkeley.

via nytimes.com

Even worse (for advertisers) -- the more we know about it, the less we like it.

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