Valeria Maltoni at Conversation Agent has a terrific summary of the reasons newspapers are finding it so difficult to make the transition from print to online. In short, it's tough for businesses begun as monopolies to become agile.
There is something unique however that happens with coverage on blogs that doesn't happen as much or as regularly with coverage in online news media properties - engagement. Because of the relationships bloggers have with their readers, the content at their sites may have a stronger effect - the stickiness built in the relationships - and more likely it will be passed along to the right readers who may be inclined to take action or notice.
[I]t turns out that online coverage may not be about number of clippings or mentions as a focus. One single post, well timed, might do the rest. This is a kind of influence news organizations relinquished and resisted by never fully embracing the online medium. Gate keeping is not going to bring that influence back. It was the advertisers who paid for the news - readers never did.
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