Chris Messina on location-based advertising:
We have a long way to go to make this kind of engagement simpler, but longterm, I want to be the one who manages who does and doesn’t get the right to “target” me. I don’t want to opt-out — I want companies to request the privilege of showing up on my phone, in my activity stream, or in my inbox when I ask them to, at my convenience. I want to be able to put out a list of my desires and requirements, and then have companies bid for my business. And it’s fine with me if there’s a middleman broker in the middle that takes a cut, as long as I’m getting a better deal with better service than I would have otherwise.
via factoryjoe.com
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