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Code, Camera, Action

Stories, software and strategies to help nonprofits do the social web

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  • Looking for the mouse: Clay Shirky

    I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. And in the middle of the movie, apropos nothing, she jumps up off the couch and runs around behind the screen. That seems like a cute moment. Maybe she's going back there to see if Dora is really back there or whatever. But that wasn't what she was doing. She started rooting around in the cables. And her dad said, "What you doing?" And she stuck her head out from behind the screen and said, "Looking for the mouse."

    Here's something four-year-olds know: A screen that ships without a mouse ships broken. Here's something four-year-olds know: Media that's targeted at you but doesn't include you may not be worth sitting still for.

    via shirky.com

    Tags » action network social media volunteering
    • 21 October 2009
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    Startup thinking for the social sector. Code to help nonprofits do the social web. Plus photography.
    (And reading aloud.)

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  • About Eric Johnson

    Startup thinking for the social sector. Code to help nonprofits do the social web. Plus photography.
    (And reading aloud.)

    More about Eric Johnson.

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