Code, Camera, Action

Matt Flannery, Kiva CEO and Co-Founder, replies to David Roodman's post (which we covered here http://elstudio.us/kiva-is-not-quite-what-it-seems ).

One of the contributions that Kiva has made is to demonstrate that empathy increases generosity. The pictures and stories on the Kiva site increase understanding between various parties that would otherwise operate in completely different universes. When understanding increases, so does empathy. When empathy increases, so does generosity. People are inherently more generous towards people and causes they understand.

via cgdev.org

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