Startup thinking for the social sector. Code to help nonprofits do the social web. Plus photography.
(And reading aloud.)
More about Eric Johnson.
Stories, software and strategies to help nonprofits do the social web
A dynamite report sponsored by the Wilburforce Foundation looks at the online tactics of Obama for America and how they apply to nonprofits generally. Worthwhile advice that goes well beyond political applications.
The most successful new media strategies for the campaign were all things that can – and should – be replicated by nonprofit organizations. Build an email list. Send high-quality, engaging emails to those constituents. Make them a part of the story. Run a program that is data-driven, and use analytics to improve that program. Use authentic organizational content – video, text and images – to tell a compelling story. Use email and phone calls to ask online volunteers to participate in offline programs.
http://www.wilburforce.org/pdf/Online_Tactics_and_Success.pdf
Hat-tip to @msmithDC.
Startup thinking for the social sector. Code to help nonprofits do the social web. Plus photography.
(And reading aloud.)
More about Eric Johnson.
Startup thinking for the social sector. Code to help nonprofits do the social web. Plus photography.
(And reading aloud.)
More about Eric Johnson.
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