What's social media good for? Umair Haque says it's not just for marketing. Social tools have the power to connect firms with their customers in ways that turn business upside down -- and create much greater value. He lists seven social strategies, examples of how social helps businesses create.
Social strategies are about reinventing tomorrow. Their goal is nothing less than changing the DNA of an organization, ecosystem, or industry. Want to get radical? Stop applying 20th century principles (“product,” “buzz,” “loyalty”) to 21st century media. The fundamental change of scale and pace that social tools introduce into human affairs — their great tectonic shift — is the promise of more meaningful work, stuff, and organization. Start with “the meaning is the message” instead.
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