Social Search: Customers Influence Search Results For Brands
Search marketers must understand that blasting marketing information through Facebook or Twitter won’t be effective, as search engines will filter out irrelevant messages that nobody listens to. Instead, marketers should allow content on all web properties and email marketing to be easily added to Facebook, Twitter, and other social sites.
In the world of social search (or Twitter search), what counts is what people do with your content.
- Make content
- That solves problems
- For real people
- Thank them for sharing
