Steve Jobs says that it's apps, not search on the iPhone

“On a mobile device, search is not where it’s at, not like on the desktop. They’re spending all their time on these apps — they’re using apps to get to data on the internet, not generalized search.” Steve is basically just talking to Google, now.

Explaining the iAd advertising platform, Jobs says the average user spends 30 minutes a day using apps on the iPhone.

A minority of those apps have a search component. That explains Google's investment in Chrome and Android.

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Apr 08, 2010
Eric Johnson said...
Oh, and developers keep 60% of iAd revenue. Apple hosts & serves the ads, in html5

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