Stories, software and strategies to help nonprofits do the social web
[T]wo companies already are showing me advertising I love: Foursquare, which shows me offers from businesses nearby where I check in, and Yelp, who also shows me offers from businesses nearby. These are HUGE value ads for both consumers and businesses and if Twitter ads this new kind of advertising to a SuperTweet they will make billions of dollars. via scobleizer.com Robert Scoble on Twitter's announcement yesterday that they're working on advertising that people will love.
November, 21 2009 • 0 Comments • 0 Faves
It’s “giving season” again and so we’re about to see a huge ramp-up in embedded giving—the practice of embedding a donation into the purchase price of something you buy (e.g. “a portion of the proceeds will go to cancer research/plant a tree/build a space hotel”). Joining Lucy Bernholz, we’ve been critical of embedded giving schemes for a variety of reasons including their ability to obscure what is really going on. via philanthropyaction.com The post goes on about the fiasco at Zynga, where an embedded giving...
November, 18 2009 • 0 Comments • 0 Faves
But the genie is out of the bottle. Start managing your reputation in a way that’s authentic and ethical and stay on top of this. And be prepared for what I’m calling the “curatorial economy.” (You heard it here first.) via davetroy.com With Twitter lists, Dave Troy says, collections become the indicators of reputation. Searchable, personal, and indexed by the search engines. Twitter has just hit the social networking ball out of the park.
November, 3 2009 • 0 Comments • 0 Faves
Search marketers must understand that blasting marketing information through Facebook or Twitter won’t be effective, as search engines will filter out irrelevant messages that nobody listens to. Instead, marketers should allow content on all web properties and email marketing to be easily added to Facebook, Twitter, and other social sites. via web-strategist.com In the world of social search (or Twitter search), what counts is what people do with your content. Make content That solves problems For real...
November, 2 2009 • 0 Comments • 0 Faves
Behind the land rush to apps is a belief that they may be some of the cleverest advertising devised. They are, after all, advertisements that people voluntarily choose to watch and share with friends. Some are even consulted in store aisles when customers decide what to buy. “Apps have a huge advantage,” said Carl Howe, a mobile market analyst for the Yankee Group. “You had to take a step to get it; you are already half sold.” When people open an app, they give it full attention. via nytimes.com
October, 5 2009 • 0 Comments • 0 Faves
On Earth Day, 1971, a nonprofit called Keep America Beautiful launched TV ads to persuade people to stop littering. If you grew up watching Saturday morning cartoons in the '70s, you'll remember them. Each one featured an American Indian paddling or riding or walking through a trashy landscape and a grave voice over, ending with "People start polution. People can stop it." At the end of each ad, the camera zooms in on the Indian's face, onto a single tear. The crying Indian got America to stop littering. That...
October, 4 2009 • 0 Comments • 0 Faves
About two-thirds of Americans object to online tracking by advertisers — and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from professors at the University of Pennsylvania and the University of California, Berkeley. via nytimes.com Even worse (for advertisers) -- the more we know about it, the less we like it.
October, 2 2009 • 0 Comments • 0 Faves
Great recipes (zillions of them) -- and in-app advertising done right. Back in the web 1.0 days, Conde Nast put all of the recipes from Gourmet and its other food magazines online at http://epicurious.com. The recipes were searchable and over time Epicurious added ratings and other community features. It's been a fabulous resource for cooks. They are great recipes, and there are lots of them -- including the 1955 recipe for steak au poivre that keeps me from going vegetarian. Epicurious has now come to the iPhone...
September, 27 2009 • 0 Comments • 0 Faves
Seth Godin on the investment that new media requires -- it's a platform business now. The technology to build a platform is cheap, what's expensive is getting people to play. Suddenly the new media comes along and the rules are different. You're not renting an audience, you're building one. You're not exhibiting at a trade show, you're starting your own trade show. If you still ask, "how much traffic is there," or "what's the CPM?" you're not getting it. Are you buying momentary attention or are you investing...
September, 25 2009 • 0 Comments • 0 Faves
Startup thinking for the social sector. Code to help nonprofits do the social web. Plus photography.
(And reading aloud.)
More about Eric Johnson.
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