Stories, software and strategies to help nonprofits do the social web
If Foursquare goes the independent route, expect a heavy focus on small business. One of the things Crowley is most excited about is the opportunity to provide “Google Analytics but for local merchants” — for example, letting a local coffee shop see its demographics and identify its most influential customers. We’re already starting to see some of that vision come to life with the recently launched business dashboard. via mashable.com There's certainly opportunity here -- if Foursquare has the data.
May, 20 2010 • 0 Comments • 0 Faves
About two-thirds of Americans object to online tracking by advertisers — and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from professors at the University of Pennsylvania and the University of California, Berkeley. via nytimes.com Even worse (for advertisers) -- the more we know about it, the less we like it.
October, 2 2009 • 0 Comments • 0 Faves