Stories, software and strategies to help nonprofits do the social web
Nell Edgington on all-in nonprofit financing: What I am suggesting is that nonprofits stop exhausting their boards, staffs, donors, friends, and clients with a series of disjointed activities that are meant to raise money, but actually just end up making poor use of a nonprofit’s already limited resources. Instead, nonprofits need an integrated, thoughtful, strategic financing plan that makes social impact a reality. via socialvelocity.net
May, 14 2010 • 0 Comments • 0 Faves
Judi Sohn thinks beyond nonprofit "vote for me" fundraising competitions. Here’s a community challenge I want to see: Reward nonprofits for projects that require collaboration and networking. An example straight off the top of my head: A cancer support organization working with a meals-on-wheels organization and one that helps people with job skills designing and implementing a program to make sure that patients are eating right after treatment and can get back into the workforce after a long health-related...
January, 26 2010 • 1 Comment • 0 Faves
A dynamite report sponsored by the Wilburforce Foundation looks at the online tactics of Obama for America and how they apply to nonprofits generally. Worthwhile advice that goes well beyond political applications. The most successful new media strategies for the campaign were all things that can – and should – be replicated by nonprofit organizations. Build an email list. Send high-quality, engaging emails to those constituents. Make them a part of the story. Run a program that is data-driven, and use analytics...
December, 9 2009 • 0 Comments • 0 Faves
The point: data are the new platform for change. They will continue to fundamentally alter how philanthropic capital flows. The changes are not about the digital technologies that allow access, or about the data themselves. They are about the expectations and behaviors they unleash.* These changes, coupled with changes in the public and private sectors, are pushing a transition to a "social economy" made up of interdependent public, private and philanthropic capital and creators of social goods. All of these...
December, 7 2009 • 0 Comments • 0 Faves
The Times publishes a solid introduction to marketing on Facebook. With anecdotes about what does and doesn't work and links to how-to resources. Though most of the examples are from small businesses, it's applicable to nonprofits, too. Some basic rules: Buy-buy-buy messages won’t fly. The best practitioners make Facebook less about selling and more about interacting. Engage with fans and critics. Listen to what people are saying, good and bad. You may even pick up ideas for how to improve your business. Keep...
November, 13 2009 • 0 Comments • 0 Faves
Nathaniel Whittemore on funding the causes (and friends) you know -- Today’s young people have grown up with access to more news - and more connectivity to direct on the ground sources - than ever before. We’re hungry to actually do, and less and less content to sit on the sidelines (or if you will, Morgan Stanley summer internships). When today’s young people are surveying their options for summers, and the options are getting research grants or volunteer positions with international nonprofits doing compelling...
November, 12 2009 • 0 Comments • 0 Faves
How does 100% authorship change your business? In philanthropy, might it reduce the cult of the expert? Contests and competitions give rise to their own results-based expertise. Scaling, as always, becomes an issue, and people with scaling expertise even more valuable. Fundraising comes to look like what Kiva’s Matt Flannery calls “the larger trend toward more connected experiences.” At home, we are all walkathoning (or growing mustaches...
November, 5 2009 • 0 Comments • 0 Faves
“Empathy increases generosity. The pictures and stories on the Kiva site increase understanding between various parties that would otherwise operate in completely different universes.” That’s Matt Flannery, Kiva’s CEO and co-founder replying in his guest post on David Roodman’s blog. “If you’re going to advertise yourself as giving choice to the donor, you’d better do it.” That’s Mike Everett-Lane, formerly of Donor’s Choose, commenting...
October, 30 2009 • 1 Comment • 0 Faves
Pages = Get up-to-date info on a non-profit (latest news, links, events). Groups = Connect with others around a cause (not necessarily an org). via johnhaydon.com
October, 20 2009 • 0 Comments • 0 Faves
Startup thinking for the social sector. Code to help nonprofits do the social web. Plus photography.
(And reading aloud.)
More about Eric Johnson.
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