Stories, software and strategies to help nonprofits do the social web
Photo by Kaptain Kobold I like Apple's computers and phones. (It's a vice, I know.) Over the past couple of weeks all of this iPad, iPhone iNews has allowed for plenty of indulgence of that vice. But yesterday, Steve Jobs said something that could impact how people find nonprofits - and everybody else - online. He said folks using the iPhone: Spend about 30 minutes a day using apps Are using apps, not searching via casefoundation.org What does this mean to nonprofits &...
April, 12 2010 • 0 Comments • 0 Faves
“On a mobile device, search is not where it’s at, not like on the desktop. They’re spending all their time on these apps — they’re using apps to get to data on the internet, not generalized search.” Steve is basically just talking to Google, now. via live.gdgt.com Explaining the iAd advertising platform, Jobs says the average user spends 30 minutes a day using apps on the iPhone. A minority of those apps have a search component. That explains Google's investment in Chrome and Android.
April, 8 2010 • 1 Comment • 0 Faves
Apple has trained us to look for apps and use apps, not web sites. The iPad just furthers this behavior that Apple is training in us. I don’t need to open a browser anymore to get to my favorite content, my social networks, my maps and weather, etc. The disintermediation between Google/search and customers has been usurped (or soon will be) by Apple. Via apps, music, movies, and books, Apple now owns the customer “search” relationship. The app store is a discovery tool. Search is not. Search is a research tool...
April, 7 2010 • 1 Comment • 0 Faves
But the genie is out of the bottle. Start managing your reputation in a way that’s authentic and ethical and stay on top of this. And be prepared for what I’m calling the “curatorial economy.” (You heard it here first.) via davetroy.com With Twitter lists, Dave Troy says, collections become the indicators of reputation. Searchable, personal, and indexed by the search engines. Twitter has just hit the social networking ball out of the park.
November, 3 2009 • 0 Comments • 0 Faves
Search marketers must understand that blasting marketing information through Facebook or Twitter won’t be effective, as search engines will filter out irrelevant messages that nobody listens to. Instead, marketers should allow content on all web properties and email marketing to be easily added to Facebook, Twitter, and other social sites. via web-strategist.com In the world of social search (or Twitter search), what counts is what people do with your content. Make content That solves problems For real...
November, 2 2009 • 0 Comments • 0 Faves
Startup thinking for the social sector. Code to help nonprofits do the social web. Plus photography.
(And reading aloud.)
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