Stories, software and strategies to help nonprofits do the social web
Clay Shirky gives voice to what big media seems to be thinking: “Web users will have to pay for what they watch and use, or else we will have to stop making content in the costly and complex way we have grown accustomed to making it. And we don’t know how to do that.” via shirky.com This doesn't work so well, though, if supply explodes and demand does not. When complex systems collapse, the moment shifts to those who can work lightly and cheaply. A great read, as usual.
April, 1 2010 • 0 Comments • 0 Faves
via youtube.com and @tactphil
October, 29 2009 • 0 Comments • 0 Faves
via ted.com TED talk by the Malawian teen who taught himself how to build windmills -- and brought electricity to his village. The BBC has a text version of the story.
October, 6 2009 • 0 Comments • 0 Faves
On Earth Day, 1971, a nonprofit called Keep America Beautiful launched TV ads to persuade people to stop littering. If you grew up watching Saturday morning cartoons in the '70s, you'll remember them. Each one featured an American Indian paddling or riding or walking through a trashy landscape and a grave voice over, ending with "People start polution. People can stop it." At the end of each ad, the camera zooms in on the Indian's face, onto a single tear. The crying Indian got America to stop littering. That...
October, 4 2009 • 0 Comments • 0 Faves
via businessinsider.com and @timoreilly
October, 2 2009 • 0 Comments • 0 Faves
via youtube.com The Case Foundation (that's my office) put together this video introduction to social media for nonprofits. With puppet. We meant this to be a good introduction for your boss. For more information, our Giving Gurus take your questions Tuesday and Thursday afternoons through October 1. http://www.casefoundation.org/social-media-tutorials/q-and-a
September, 22 2009 • 0 Comments • 0 Faves
A YouTube study of UK audience demographics and clickstreams says YouTube complements existing TV audiences. YouTube's weekly reach (34%) is comparable to major TV channels in the UK such as SkyOne Weekly reach is higher amongst certain target audiences, such as affluent young males (54%) YouTube users (particularly heavy YouTube users) are more likely to be light TV viewers than average via google.com
August, 25 2009 • 0 Comments • 0 Faves
Last week the world watched in wonder as Jill Peterson and Kevin Heinz's wedding party transformed a familiar and predictable tradition into something spontaneous and just flat-out fun. The video, set to R&B star Chris Brown's hypnotic dance jam "Forever," became an overnight sensation, accumulating more than 10 million views on YouTube in less than one week. But as with all great YouTube videos, there's more to this story than simple view counts....At YouTube, we have sophisticated content management tools in...
July, 30 2009 • 0 Comments • 0 Faves
What we are encountering is a panicky, an almost hysterical, attempt to escape from the deadly anonymity of modern life... and the prime cause is not vanity... but the craving of people who feel their personality sinking lower and lower into the whirl of indistinguishable atoms to be lost in a mass civilization. -- Henry Seidel Canby, 1926 At the Personal Democracy Forum, Kansas State University Professor Michael Wesch presented "The Machine is (Changing) Us: YouTube Culture and the Politics of Authenticity...
July, 2 2009 • 0 Comments • 0 Faves