Stories, software and strategies to help nonprofits do the social web
A YouTube study of UK audience demographics and clickstreams says YouTube complements existing TV audiences. YouTube's weekly reach (34%) is comparable to major TV channels in the UK such as SkyOne Weekly reach is higher amongst certain target audiences, such as affluent young males (54%) YouTube users (particularly heavy YouTube users) are more likely to be light TV viewers than average via google.com
August, 25 2009 • 0 Comments • 0 Faves
Last week the world watched in wonder as Jill Peterson and Kevin Heinz's wedding party transformed a familiar and predictable tradition into something spontaneous and just flat-out fun. The video, set to R&B star Chris Brown's hypnotic dance jam "Forever," became an overnight sensation, accumulating more than 10 million views on YouTube in less than one week. But as with all great YouTube videos, there's more to this story than simple view counts....At YouTube, we have sophisticated content management tools in...
July, 30 2009 • 0 Comments • 0 Faves
What we are encountering is a panicky, an almost hysterical, attempt to escape from the deadly anonymity of modern life... and the prime cause is not vanity... but the craving of people who feel their personality sinking lower and lower into the whirl of indistinguishable atoms to be lost in a mass civilization. -- Henry Seidel Canby, 1926 At the Personal Democracy Forum, Kansas State University Professor Michael Wesch presented "The Machine is (Changing) Us: YouTube Culture and the Politics of Authenticity...
July, 2 2009 • 0 Comments • 0 Faves
Startup thinking for the social sector. Code to help nonprofits do the social web. Plus photography.
(And reading aloud.)
More about Eric Johnson.
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