Sure, today’s unprecedented technology allows us to reach new audiences, or connect advocates to share their stories, but the call to action must be clear, it must be actionable, and it must show impact. Today’s volunteers may be savvier when it comes to finding volunteer opportunities on their iPhone, but they expect an experience that matches the ease to which they found it.
My colleague Kari Saratovsky on iPhone volunteering. While the technology holds so much promise, it's not clear that nonprofits are ready to provide the personalized experience that users of the technology have come to expect.
These networks can enable storytelling and storysharing -- but the volunteering business has yet to tap this power.
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