When you listen, you become the hero

It’s no secret that when you focus this intensely on the needs of your audience, they will become your committed, lifelong customers and fiercely loyal advocates for you.

It’s a core underpinning of the Third Tribe concept — if you earn loyalty, you’ll receive loyalty.

Dave Navarro writes about blogging -- how to escape writers' block by focusing on your audience. But it applies to nonprofit appeals & startups, too.

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