We found out that people would be willing to pay for content they couldn’t find anywhere else, that there was a market for Wall Street Journal content and Wall Street Journal Digital Network content through mobile applications.” But, he added, “in each case and each device, we’re absolutely going to assume that not everybody wants to pay.
via paidcontent.org
That's Gordon McLeod, head of digital at the Wall Street Journal, explaining what iPhone user surveys have confirmed for the WSJ.
Fees for iPhone and Blackberry content begins October 24, with discounts for online and paper subscribers.
Folks willing to pay for content they can't get anywhere else -- that's not so different that what lots of press (and armchair) experts have been saying.
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