via flickr.com
Code, Camera, Action
Stories, software and strategies to help nonprofits do the social web
Startup thinking for the social sector.
Code for action.
Plus photography.
(And reading aloud.)
I'm the founder of el-studio.com, a web development firm that helps nonprofits and associations connect to the social web.
More about Eric Johnson.
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Subscribe via RSS »Location Marketing after Facebook Places Checks In
A week ago Facebook launched Places, the social network's entry into location-based marketing. Partners Foursquare, Gowalla, Yelp and Booyah appeared onstage and talked up their cooperation with the giant.
Now that the Places service has been live for a week in the US, how is it changing our checkin behaviors? And what does the announcement mean for location-based marketing generally?
At the Places announcement, Foursquare and the other partners were quick to point out that Facebook was bringing checkins into the mainstream.
Check in to my parlor...
Email as social platform - GigaOm
Gmail is the most viable launch pad for new Google services. From Google Talk to Google Buzz and now to Google Voice, Gmail has a mass audience and the momentum qualities to turn a new feature into a must-have service. There are about 173 million Gmail accounts, while Yahoo Mail has 284 million and Hotmail has 360 million.
It’s part of my long-standing belief that inherently unsocial companies like Google should be using email as a way to become more social.
via gigaom.com
But does this extend to mobile? With widespread adoption of Google Voice, it could.
Social Media Tech for Marketers
Earlier this spring, I gave a talk on nonprofit social media to the DC chapter of the American Marketing Association.
Now, I'm a tech guy, so it was a little intimidating -- and fun -- to speak to a houseful of marketing folks. (I'm still not sure I was their first choice... :))
But it was a great crowd, and Em Hall provided counterpoint from the messaging perspective. We were even asked to present again at at #DCWeek a month later, which we happily did.
The slides from that talk are worth sharing because they start from a point that is too often overlooked as nonprofits scramble onto Facebook or Twitter or what-have-you.
There are lots of examples here of high-impact campaigns. Some, like Pepsi Refresh, take lots of money. Some, like, invisiblepeople.tv, run mostly on passion.
Why don't more web apps explain their privacy settings this clearly?
Foursquare does a great job of explaining the app's privacy settings: http://foursquare.com/privacy/grid .
Sharing on foursquare
YOUR CHECK-INS
Where Displayed Viewable by foursquare friends Viewable by wider foursquare community Default How to adjust Default How to adjust The location and time of each of your check-ins Friends tab Yes • Check in "off the grid" No Website homepage Yes • Check in "off the grid" No Who's Here Yes • User Settings (can opt out of Who's Here)
• Check in "off the grid"Yes • User Settings (can opt out of Who's Here)
• Check in "off the grid"Check-in History on Profile page Yes (friends can see the five most recent check-ins) • Check in "off the grid"
• Check in History page (can delete individual check-ins)No
via foursquare.com
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