Stories, software and strategies to help nonprofits do the social web
We found out that people would be willing to pay for content they couldn’t find anywhere else, that there was a market for Wall Street Journal content and Wall Street Journal Digital Network content through mobile applications.” But, he added, “in each case and each device, we’re absolutely going to assume that not everybody wants to pay. via paidcontent.org That's Gordon McLeod, head of digital at the Wall Street Journal, explaining what iPhone user surveys have confirmed for the WSJ. Fees for iPhone and Blackberry...
September, 25 2009 • 0 Comments • 0 Faves
Joe Hall says that while advertisers may want to know how efficient their ad spend is, these internet ad tools are cutting waste -- and publications' profits. With Internet marketing we can use analysts tools, sophisticated tracking techniques and even user behavior analysis to nail down conversion rates to exact numbers. Couple this data with PPC and CPM ad models and we can calculate ROI to the penny–in real time–and make adjustments to ad spending instantly. All of these exact measurements can enable the advertisers...
September, 15 2009 • 0 Comments • 0 Faves
Chris Dixon on the revenue situation between Google and the newspapers: Newspapers, like all websites, are suppliers of content to Google. In most markets, with genuinely competitive buyers and suppliers, the revenues are shared between buyers and suppliers in proportion to their relative bargaining power. Their bargaining power depends on how fragmented each side of the market is – how many genuine alternatives each company has. via cdixon.org ...
September, 13 2009 • 0 Comments • 0 Faves
via whatype.com Exhortations for today's newspapers, in four posters from whattype.com.
August, 24 2009 • 0 Comments • 0 Faves
Matt at newsless.org: As long as the news is structured solely around what just happened, journalists are going to be fighting a rough battle. With a latest-news-only approach, we stoke demand for journalism by trying to snag people’s attention with each new development. There’s another way, one that leads to a more informed and more loyal public, and allows us to do better work. It involves: Enlarging the market for journalism by making it easier for more people to understand the longstanding facts behind...
August, 20 2009 • 0 Comments • 0 Faves
Startup thinking for the social sector. Code to help nonprofits do the social web. Plus photography.
(And reading aloud.)
More about Eric Johnson.
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