Stories, software and strategies to help nonprofits do the social web
Nell Edgington on all-in nonprofit financing: What I am suggesting is that nonprofits stop exhausting their boards, staffs, donors, friends, and clients with a series of disjointed activities that are meant to raise money, but actually just end up making poor use of a nonprofit’s already limited resources. Instead, nonprofits need an integrated, thoughtful, strategic financing plan that makes social impact a reality. via socialvelocity.net
May, 14 2010 • 0 Comments • 0 Faves
April, 12 2010 • 0 Comments • 0 Faves
Great discussion going on now about Beth Kanter's post on vote-for-me nonprofit fundraising. Beth turns up some disturbing facts about the Pepsi Refresh competition, and questions this sort of philanthropy in general. There's lots of criticism from the sector over the way that marketing data is used by Pepsi. In the discussion on Facebook, I shared an idea about one way that nonprofits could turn these sorts of competitions to the greater good -- I agree that aspects of the Pepsi challenge seem not so well...
March, 30 2010 • 3 Comments • 0 Faves
Judi Sohn thinks beyond nonprofit "vote for me" fundraising competitions. Here’s a community challenge I want to see: Reward nonprofits for projects that require collaboration and networking. An example straight off the top of my head: A cancer support organization working with a meals-on-wheels organization and one that helps people with job skills designing and implementing a program to make sure that patients are eating right after treatment and can get back into the workforce after a long health-related...
January, 26 2010 • 1 Comment • 0 Faves
A dynamite report sponsored by the Wilburforce Foundation looks at the online tactics of Obama for America and how they apply to nonprofits generally. Worthwhile advice that goes well beyond political applications. The most successful new media strategies for the campaign were all things that can – and should – be replicated by nonprofit organizations. Build an email list. Send high-quality, engaging emails to those constituents. Make them a part of the story. Run a program that is data-driven, and use analytics...
December, 9 2009 • 0 Comments • 0 Faves
It’s “giving season” again and so we’re about to see a huge ramp-up in embedded giving—the practice of embedding a donation into the purchase price of something you buy (e.g. “a portion of the proceeds will go to cancer research/plant a tree/build a space hotel”). Joining Lucy Bernholz, we’ve been critical of embedded giving schemes for a variety of reasons including their ability to obscure what is really going on. via philanthropyaction.com The post goes on about the fiasco at Zynga, where an embedded giving...
November, 18 2009 • 0 Comments • 0 Faves
So I’m growing a mustache—for cancer. Participatory fundraising has become popular for very good reason. We run races, we walkathon. And—around here anyway—we grow mustaches. Movember = Mo(ustache) + (No)vember Movember is just like a walkathon, but with facial hair. Enterprising mustache growers sign up, then fundraise for the cause. In the US, that’s cancer research: both the Prostate Cancer Foundation and Livestrong benefit from donations. via casefoundation.org Yes, my mustache fights cancer. With...
November, 13 2009 • 0 Comments • 0 Faves
Nathaniel Whittemore on funding the causes (and friends) you know -- Today’s young people have grown up with access to more news - and more connectivity to direct on the ground sources - than ever before. We’re hungry to actually do, and less and less content to sit on the sidelines (or if you will, Morgan Stanley summer internships). When today’s young people are surveying their options for summers, and the options are getting research grants or volunteer positions with international nonprofits doing compelling...
November, 12 2009 • 0 Comments • 0 Faves
“Empathy increases generosity. The pictures and stories on the Kiva site increase understanding between various parties that would otherwise operate in completely different universes.” That’s Matt Flannery, Kiva’s CEO and co-founder replying in his guest post on David Roodman’s blog. “If you’re going to advertise yourself as giving choice to the donor, you’d better do it.” That’s Mike Everett-Lane, formerly of Donor’s Choose, commenting...
October, 30 2009 • 1 Comment • 0 Faves
Startup thinking for the social sector. Code to help nonprofits do the social web. Plus photography.
(And reading aloud.)
More about Eric Johnson.
Theme created for Posterous by Obox
