Stories, software and strategies to help nonprofits do the social web
Em Hall and I presented to a great crowd at Digital Capital Week's nonprofit day today. Thanks, everybody for turning out — and thanks for the super questions. Check them on Twitter #npskillz. My favorite, "Focus on brand or issues for NPO social media?" Humungous thanks to @emilyhaha for the kickoff idea and wisdom as always! You must have flash to see this embedded document. Update: Here's the text of the presentation, since the text seems to have gotten lost between Keynote for the iPad and Scribd. (What...
June, 16 2010 • 2 Comments • 0 Faves
If your friend uses an application that you do not use, you can control what types of information the application can access. Please note that applications will always be able to access your publicly available information (Name, Profile Picture, Gender, Current City, Networks, Friend List, and Pages) and information that is visible to Everyone. Personal info (activities, interests, etc.) Status updates Online presence Website Family and relationship status Relationship details (significant other...
April, 22 2010 • 0 Comments • 0 Faves
And like media, the most important measurement for software today is the number of engaged users. The more engaged users a piece of software has, the more impactful it can be. Fred Wilson, via avc.com
April, 15 2010 • 0 Comments • 0 Faves
What's social media good for? Umair Haque says it's not just for marketing. Social tools have the power to connect firms with their customers in ways that turn business upside down -- and create much greater value. He lists seven social strategies, examples of how social helps businesses create. Social strategies are about reinventing tomorrow. Their goal is nothing less than changing the DNA of an organization, ecosystem, or industry. Want to get radical? Stop applying 20th century principles (“product,” “buzz...
April, 12 2010 • 0 Comments • 1 Faves
Great discussion going on now about Beth Kanter's post on vote-for-me nonprofit fundraising. Beth turns up some disturbing facts about the Pepsi Refresh competition, and questions this sort of philanthropy in general. There's lots of criticism from the sector over the way that marketing data is used by Pepsi. In the discussion on Facebook, I shared an idea about one way that nonprofits could turn these sorts of competitions to the greater good -- I agree that aspects of the Pepsi challenge seem not so well...
March, 30 2010 • 3 Comments • 0 Faves
Hitwise's Sandra Hanchard reviews last year's web traffic trends. "The year of the status update," she calls it. So if I had one standout message for marketers in 2010: ‘Brevity’ and ‘Relevancy’ of communications will be the earmarks of success for engaging with the 24/7 connected consumer. via hitwise.com
January, 9 2010 • 0 Comments • 0 Faves
[T]wo companies already are showing me advertising I love: Foursquare, which shows me offers from businesses nearby where I check in, and Yelp, who also shows me offers from businesses nearby. These are HUGE value ads for both consumers and businesses and if Twitter ads this new kind of advertising to a SuperTweet they will make billions of dollars. via scobleizer.com Robert Scoble on Twitter's announcement yesterday that they're working on advertising that people will love.
November, 21 2009 • 0 Comments • 0 Faves
NYTimes explains how businesses can use Foursquare for marketing -- “For a small business with a limited advertising budget, it’s a great way to promote ourselves,” said Olivia O’Neal, owner of Sugar Mama’s. The shop offers Foursquare mayors a free cup of coffee each time they come in, and regular patrons receive their 10th cupcake free. “There are about 67 people currently working on those offers, and for a small family-owned business like ours, that’s a really big number,” Ms. O’Neal said. via nytimes.com...
November, 18 2009 • 0 Comments • 0 Faves
Chris Messina on location-based advertising: We have a long way to go to make this kind of engagement simpler, but longterm, I want to be the one who manages who does and doesn’t get the right to “target” me. I don’t want to opt-out — I want companies to request the privilege of showing up on my phone, in my activity stream, or in my inbox when I ask them to, at my convenience. I want to be able to put out a list of my desires and requirements, and then have companies bid for my business. And it’s fine with me...
November, 17 2009 • 0 Comments • 0 Faves
Startup thinking for the social sector. Code to help nonprofits do the social web. Plus photography.
(And reading aloud.)
More about Eric Johnson.
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