Stories, software and strategies to help nonprofits do the social web
If Foursquare goes the independent route, expect a heavy focus on small business. One of the things Crowley is most excited about is the opportunity to provide “Google Analytics but for local merchants” — for example, letting a local coffee shop see its demographics and identify its most influential customers. We’re already starting to see some of that vision come to life with the recently launched business dashboard. via mashable.com There's certainly opportunity here -- if Foursquare has the data.
May, 20 2010 • 0 Comments • 0 Faves
via tweetie For Twitter, location means a neighborhood, not venue. With a really clear location UI.
March, 11 2010 • 0 Comments • 0 Faves
[T]wo companies already are showing me advertising I love: Foursquare, which shows me offers from businesses nearby where I check in, and Yelp, who also shows me offers from businesses nearby. These are HUGE value ads for both consumers and businesses and if Twitter ads this new kind of advertising to a SuperTweet they will make billions of dollars. via scobleizer.com Robert Scoble on Twitter's announcement yesterday that they're working on advertising that people will love.
November, 21 2009 • 0 Comments • 0 Faves
NYTimes explains how businesses can use Foursquare for marketing -- “For a small business with a limited advertising budget, it’s a great way to promote ourselves,” said Olivia O’Neal, owner of Sugar Mama’s. The shop offers Foursquare mayors a free cup of coffee each time they come in, and regular patrons receive their 10th cupcake free. “There are about 67 people currently working on those offers, and for a small family-owned business like ours, that’s a really big number,” Ms. O’Neal said. via nytimes.com...
November, 18 2009 • 0 Comments • 0 Faves
Chris Messina on location-based advertising: We have a long way to go to make this kind of engagement simpler, but longterm, I want to be the one who manages who does and doesn’t get the right to “target” me. I don’t want to opt-out — I want companies to request the privilege of showing up on my phone, in my activity stream, or in my inbox when I ask them to, at my convenience. I want to be able to put out a list of my desires and requirements, and then have companies bid for my business. And it’s fine with me...
November, 17 2009 • 0 Comments • 0 Faves
Startup thinking for the social sector. Code to help nonprofits do the social web. Plus photography.
(And reading aloud.)
More about Eric Johnson.
Theme created for Posterous by Obox
