Twitter turns on geolocation for twitter.com
via tweetie
For Twitter, location means a neighborhood, not venue. With a really clear location UI.
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location
Scoble: Twitter to turn on advertising “you will love” (here’s how: SuperTweet)
[T]wo companies already are showing me advertising I love: Foursquare, which shows me offers from businesses nearby where I check in, and Yelp, who also shows me offers from businesses nearby. These are HUGE value ads for both consumers and businesses and if Twitter ads this new kind of advertising to a SuperTweet they will make billions of dollars.
via scobleizer.com
Robert Scoble on Twitter's announcement yesterday that they're working on advertising that people will love.
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Marketing to Foursquare Users
NYTimes explains how businesses can use Foursquare for marketing --
“For a small business with a limited advertising budget, it’s a great way to promote ourselves,” said Olivia O’Neal, owner of Sugar Mama’s. The shop offers Foursquare mayors a free cup of coffee each time they come in, and regular patrons receive their 10th cupcake free. “There are about 67 people currently working on those offers, and for a small family-owned business like ours, that’s a really big number,” Ms. O’Neal said.
via nytimes.com
Could a similar approach work for nonprofits?
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Don’t make me a target
Chris Messina on location-based advertising:
We have a long way to go to make this kind of engagement simpler, but longterm, I want to be the one who manages who does and doesn’t get the right to “target” me. I don’t want to opt-out — I want companies to request the privilege of showing up on my phone, in my activity stream, or in my inbox when I ask them to, at my convenience. I want to be able to put out a list of my desires and requirements, and then have companies bid for my business. And it’s fine with me if there’s a middleman broker in the middle that takes a cut, as long as I’m getting a better deal with better service than I would have otherwise.
via factoryjoe.com
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