Stories, software and strategies to help nonprofits do the social web
Hitwise's Sandra Hanchard reviews last year's web traffic trends. "The year of the status update," she calls it. So if I had one standout message for marketers in 2010: ‘Brevity’ and ‘Relevancy’ of communications will be the earmarks of success for engaging with the 24/7 connected consumer. via hitwise.com
January, 9 2010 • 0 Comments • 0 Faves
NYTimes explains how businesses can use Foursquare for marketing -- “For a small business with a limited advertising budget, it’s a great way to promote ourselves,” said Olivia O’Neal, owner of Sugar Mama’s. The shop offers Foursquare mayors a free cup of coffee each time they come in, and regular patrons receive their 10th cupcake free. “There are about 67 people currently working on those offers, and for a small family-owned business like ours, that’s a really big number,” Ms. O’Neal said. via nytimes.com...
November, 18 2009 • 0 Comments • 0 Faves
Chris Messina on location-based advertising: We have a long way to go to make this kind of engagement simpler, but longterm, I want to be the one who manages who does and doesn’t get the right to “target” me. I don’t want to opt-out — I want companies to request the privilege of showing up on my phone, in my activity stream, or in my inbox when I ask them to, at my convenience. I want to be able to put out a list of my desires and requirements, and then have companies bid for my business. And it’s fine with me...
November, 17 2009 • 0 Comments • 0 Faves
The Times publishes a solid introduction to marketing on Facebook. With anecdotes about what does and doesn't work and links to how-to resources. Though most of the examples are from small businesses, it's applicable to nonprofits, too. Some basic rules: Buy-buy-buy messages won’t fly. The best practitioners make Facebook less about selling and more about interacting. Engage with fans and critics. Listen to what people are saying, good and bad. You may even pick up ideas for how to improve your business. Keep...
November, 13 2009 • 0 Comments • 0 Faves
Dozens of colleges — including Amherst, Bates, Carleton, Colby, Vassar, Wellesley and Yale — are embracing student blogs on their Web sites, seeing them as a powerful marketing tool for high school students, who these days are less interested in official messages and statistics than in first-hand narratives and direct interaction with current students. But so far, none of the blogs match the interactivity and creativity of those of the Massachusetts Institute of Technology, where they are posted prominently on the...
October, 2 2009 • 0 Comments • 0 Faves
Startup thinking for the social sector. Code to help nonprofits do the social web. Plus photography.
(And reading aloud.)
More about Eric Johnson.
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